Career

Experience

Lead Designer

Playback Rewards

    • Grew userbase of Playback Rewards with new features and a streamlined economy

    • Provided creative, low cost solutions to issues affecting player retention or engagement to ensure profitability

    • Collaborated with key stakeholders and experts to present solutions and gather feedback

October 2024 - June 2025

    • Designed the Daily Streak system from start to finish providing finished UI mocks, economy balancing, and player behavior heuristics

    • Wrote and presented a proposal to modify our rewards and task timers based on in depth research and A/B testing

    • Wrote the roadmap for the next year with agreement from key stakeholders

    • Guided development team for a new app to appeal to the Apple audience and pass iOS approvals

    • Used demographics data to create a player profile that accurately predicted the profitability of a user upon sign up

    • Daily Streak

    • Quest & Reward Claim UI Redesign

    • Redesigned FTUE Experience

    • Offerwall as a 3rd party

Design Director

Lost Boys Interactive

    • Lead five designers ranging from juniors to seniors

    • Report to key stakeholders including product owners, the chief of production, and the studio design director

    • Spearhead major initiatives to improve the design department

    • Ensure high quality designs that meet client expectations and are delivered on time

    • Work with art, QA, engineering, and production directors to ensure synchronicity

January 2024 - October 2024

    • Reorganized design department to ensure designer job satisfaction, work life balance, and career development

    • Established design pillars and priorities for WWE 2k25

    • Distributed a design department code of conduct ensuring professionalism and promoting collaboration

    • Spearheaded initiative with the production and engineering departments to rebuild the MyFaction content pipeline, ensuring stability and quality

    • New features for WWE 2k24 MyFaction and MyGM modes

    • MyFaction content

    • Faction Wars mode

    • MyFaction economy and progression redesign

Senior Systems Designer

Lost Boys Interactive

    • Ideate and prioritize features for MyGM mode, ensuring agreement from product owner

    • Design back of the box features that drive player engagement and retain MyGM players

    • Collaborate with artist, engineers, producers, and QA persons to ensure quality designs that are appropriately communicated

    • Design UI/UX, systems, narrative, and economies of owned features

    • Balance the economy and progression of MyGM and MyFaction modes ensuring an engaging pace

April 2022 - January 2024

    • Built MyGM and MyFaction economy and progression balance tooling to easily balance the mode every cycle

    • Designed new difficulties and new player progression for MyGM

    • Redesigned Faction Wars to ensure quality and on time shipping

    • Mentored two associate designers with career advice and growth suggestions

    • Contributed to all designs that became features for MyGM and MyFaction

    • Shake Ups system

    • Unlimited Seasons

    • New Match Types

    • Ring Level

    • Show Logistics

Senior Content Designer

Scopely Inc

    • Balanced and drove the meta for Looney Tunes: World of Mayhem

    • Created exciting new toons that appeal to players while not being overpowered

    • Negotiate with Warner Bros to approve character concepts that are both exciting for players and true to the Looney Tunes universe

    • Manage a junior designer to provide them with professional growth and greater knowledge of creating and balancing characters

July 2021 - April 2022

    • Redesigned the character meta to provide three distinct modes where toons can thrive to drive toon demand

    • Worked with producers to create an economic proposal to combat a decline in player engagement

    • Collaborated with Warner Bros, production, and art to achieve approval for WWII, gangster, robin hood, superhero, and more themed toons

    • Learned SQL to build queries to better understand the toon meta

    • A complete overhaul of Looney Tunes: World of Mayhem’s meta

    • Designed and released 30+ characters

Designer

Perblue Entertainment

    • Designed the kits for Disney branded characters including their mechanics and visuals

    • Balanced and maintained the meta for Disney Heroes: Battle Mode using survival of the fittest automated balancing tools

    • Redesigned old characters to give them fresh mechanics and revitalized visuals

    • Designed and implemented monthly content including new levels, progression, and PvP seasons

    • Wrote dialogue and stories with Disney characters while maintaining the brand

July 2019 - July 2021

    • Built automatic string parsing tools to automatically create ID’s for dialogue, stories, and new content

    • Managed virtually all new scheduled content for Disney Heroes: Battle Mode

    • Successfully fixed the inflated Hero XP economy with the Battle Badge system, making new content retain its value longer

    • Mentored a junior designer, guiding their daily activities and teaching them how to design and balance a meta

    • Over 100 characters for Disney Heroes

    • Battle Badge system

    • Mega Virus mode

    • Arena Seasons system

QA Analyst

Perblue Entertainment

June 2017 - July 2019

CS Agent

Perblue Entertainment

February 2016 - June 2017

BA History

University of Wisconsin - Madison

Graduated: December 2015